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New Apprenticeship Campaign 'Fire It Up' launches

Education Secretary hails coming of age apprenticeship programme with top firms having woken up to the benefits apprentices are bringing to their workplaces.
The ‘Fire It Up’ campaign will promote the benefits of apprenticeships to young people, parents and employers through a series of adverts on national TV and social media, featuring real-life apprentices.
A new website will provide advice and guidance, as well as access to a wide variety of apprenticeships options for all ages and backgrounds.
The new campaign includes national TV and social media adverts, and a new website that provides helpful advice and information as well as access to thousands of apprenticeship opportunities across the country.

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